Automotive · Carlsbad & Temecula, CA

Hoehn Automotive

A multi-dealership program culminating in Hoehn Porsche Carlsbad—modern brand architecture secured through a city-approved automotive district strategy.

Client: Hoehn Family Auto Group
Horine Group Role: Project management across multiple dealership programs
Project Size: Multi-facility automotive portfolio (Cadillac, Audi, Porsche)
Location: Carlsbad & Temecula, CA
Project Type: Automotive
Status: Completed — Porsche Carlsbad nationally recognized

Overview

Project overview

Horine Group’s automotive construction work has been closely tied to the Hoehn Family Auto Group. Across Hoehn Buick Cadillac, Hoehn Audi Carlsbad and Temecula, and the most complex assignment in the portfolio—Hoehn Porsche Carlsbad—H/G served as project manager responsible for translating manufacturer brand standards into buildable, approvable facilities.

Dealership development is rarely just a building problem. It is a negotiation between corporate brand identity, dealer operations, site constraints, and local design expectations. On the Porsche Carlsbad project, that negotiation became the defining challenge of the work.

The completed Porsche facility is recognized locally and nationally by Porsche Cars North America as a construction triumph—evidence that brand-forward architecture and municipal process can be aligned when the entitlement and design strategy is deliberate.

Objective

The objective

Deliver manufacturer-aligned automotive facilities for the Hoehn Family Auto Group—most critically, a modern Porsche Carlsbad campus on a tight, complex footprint—while securing municipal support for contemporary brand architecture rather than defaulting to the City’s historic Spanish Mediterranean preference.

Challenge

The challenge

Hoehn Porsche Carlsbad occupied an extremely complex footprint on a tight lot. Beyond the physical constraints, Carlsbad’s architectural expectations typically leaned toward Spanish Mediterranean style. Porsche and the Hoehns needed the opposite: modern corporate brand architecture that would read correctly to the manufacturer and to customers.

Aligning the City’s architectural expectations with Porsche’s modern brand standards required more than a late-stage variance—it required a deliberate entitlement and design strategy as the project evolved.

Scope

Horine Group’s role

Project management for Hoehn Buick Cadillac
Project management for Hoehn Audi Carlsbad and Temecula
Project management for Hoehn Porsche Carlsbad—the most complex program in the series
Coordination among manufacturer brand standards, dealer operations, design teams, and municipal reviewers
Advocacy and strategy to establish an architectural automotive district approach in Carlsbad

Approach

How the work was structured

Horine Group did not treat the architectural conflict as a late-stage variance request. The team worked to persuade the City of Carlsbad to amend its architectural plan and create space for an architectural automotive district—allowing modern brand architecture where it belonged.

That strategy reframed the conversation from “exception to Spanish Mediterranean” to “district-appropriate modern automotive design.” With municipal alignment secured, the project could be designed and built to Porsche’s corporate brand while still navigating the realities of a constrained site.

Critical issues

Key challenges along the way

Municipal preference for Spanish Mediterranean architecture versus manufacturer modern brand standards—addressed by securing City support for an architectural automotive district.

Tight, complex site footprint for Porsche Carlsbad—managed through disciplined design coordination and construction planning that respected both brand requirements and physical limits.

Outcome

The result

The Hoehn automotive portfolio advanced across Cadillac, Audi, and Porsche facilities. Hoehn Porsche Carlsbad was completed and is recognized locally and nationally by Porsche Cars North America as a construction triumph—demonstrating that brand identity, municipal process, and complex site delivery can be reconciled under experienced project leadership.

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